Nigel Ash, the way I see this business venture is, it has to start at the top. Ploughing money in at novice level wont work for the launch. This is not a new business it's been running for years. Getting the T.V coverage from he likes of Sky requires the elite fighters. Not everyone will benefit from the start, but then again why should they? Don't forget that the likes of Liam, and Stephen have dedicated their lives to the sport and deserve to be first in line, they have earned their right to be first. They also have the pressure of captivating the audience and providing exciting fights to grab the attention of the heads of the T.V companies, and new fans. These guys can handle the pressure and will make it a success. Then the rest will benefit.