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Brian Ritchie
Posted: 2004-06-19 18:00:02
While I admire his charisma, I don't agree with everything that Sandy suggested.

If your show is not TV-ready, then wait for the second or third show. Get it ready for TV. If you go to the TV guys too early and they are disappointed in the show or the turnout, then they won't consider your show again. This has been the case with MANY promoters who have tried to break deals with TV producers about having their fights air. If your show DOES turn out well, then you have a good example to show them.

I've read a lot of interviews by fight promoters and I've paid close attention to any articles or threads written about promoting. Promoting seems like a complex "art" to me. If you over-market your show, that could turn out being worse instead of better in the long run. Television should be the bright light at the end of the tunnel. I think it is better to build up your events to the point where it is ready to burst onto the TV scene. First impressions are a big deal. People are stupid like that.

History has proven how difficult it is for a niche sporting promoter to try to get airtime on Television. Perhaps thigs are different in New Zealand, or in the UK...I dunno, but in the states, it is complicated.

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