I think the paternalistic (doctor knows best) approach to medicine is on its way out with the advent of the internet, widespread information distribution and availability of services and the consumer mentality. But the fact is that no cure is 100% guaranteed, no matter what the approach. In one study it was observed that patients retain about 20% of what the doctor tells them, so first of all, they don't even remember all the instructions, risks, possibe outcomes and counsel they are given. Then, a lot of people think they know better, and will mess around with their dosing, and then blame the doctor when something doesn't work. Or be told that there is a 70% of the treatment working and then be outraged if they are among the 30% it doesn't work for. Or if they develop side effects. There are no magic bullets, and I think this includes 'alternative approaches', which are applicable to a much smaller group of ailments anyway. Are some of their approaches more likely to be more effective for some ailments? I won't say no, but on the other hand, I'd like to see some numbers.