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Avi D Jacobson
Posted: 2010-09-04 12:56:28
I appreciate the positive comments and the constructive feedback.

John, I think you may have missed my point or not read it in its entirety. I am not talking about using brand sponsorship to take MT forward. That is impossible. I merely used the sponsorship analogy with Daitan as a vehicle to express my point that it is not the product (the product being Liam and Daitan in this case) but how it is packaged and sold, that is more important. If we then take the analogy and transpose in onto the Muay Thai Industry, I am saying that although MT is a great product (more exciting than Boxing, Wrestling, advantages over UFC etc) it is how the Industry is packaged and sold that is the determining factor on whether it goes mainstream. I hope this clarifies it.

Gaz


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