People are still responsible for their actions and the words they type. Just because the words are typed in the comfort of their own home, please refer to my previous post and only write things you would say to that persons face. In around 10,000 posts on ax I have had about 2 or 3 occasions where I have wanted to speak to to that individual in person. This is not a threatening nature, but there has to be a degree of realism, otherwise all this site is, is a waste of time and pontification, rather than debate on the sport we love.
With proper profiles comes accountability.
If you do not believe in your statements strongly enough to stand by them, maybe its the type of thing you shouldnt be typing.

As for some of the other issues that are raised above, multiple posts and self-publicity rub people up the wrong way. Its spam. Its unsolicitted mail, preaching to the converted. Most people dont expect to get overly hyped spam/sales pitches on every post and repeated photgraphs that do not have much to do with the subject matter of the thread. Some people are known for posting tenuous links to the subject matter as another method of self-publicity. People see through the thinly veilled hype. This is why I think facebook is a god-send.....but some still use ax as a facebook site.
Some people believe that all publicity is good publicity.....but its not, when you rub people up the wrong way. It makes a mockery of what you are trying to do and makes you look unprofessional.
There are national differences (between USA and the UK) as you see on early morning TV (with the 'paid adverts' giving it the hard-sell). This is why I think its a good thing that ax have regional moderators.