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I realise this isn’t the time or the thread to start this but since Andy has brought I thought I’d at least take the time to explain our position.
Fight Inc. is trying to put on the best Muay Thai Shows in the UK, rivalling the best of boxing and emulating the UFC’s success. We spend a huge amount of money on the production side, giving the best atmosphere, entrances and all round experience. We use more cameras than any other show, guaranteeing we get the right shot at the right time. We hope to be the first Muay Thai Promotions Company to get coverage on free-to-air mainstream TV. We are already holding talks to achieve this. We put on more shows and cater to a wider talent and audience than any other promoter does or has done. We have established Rumble at the Reebok; our Flagship show displaying some of the top Muay Thai Talent in the UK and the World, Rising at the Reebok; a show designed specifically for upcoming talent, far removed from the days of the working men’s clubs and Ultimate Lads Night; a halfway house with some fun Gentlemen’s Entertainment. We will also be launching Commercial/Charity/White Collar Events.
We are trying to do what’s best for the sport, we only use professional, legitimate Sanctioning Bodies, namely the UKMF, WMC and ISKA. We are a Sandee Sponsored organisation and could quite easily put on several Sandee World Title Fights per show. We have chosen not to do this as it damages the sport and dilutes the achievement of truly professional titles. The UKMF is not without its flaws but it is certainly trying to take the sport forward as a whole and prevent the problems we all know exist in other sanctioning bodies (see Andy’s perfectly accurate comments RE: WMC on Dan’s 8 Man Tourney thread here) and we thank them for this.
The Muay Thai Industry by its very nature is composed of egos. Fighters go hand in hand with egos, it is a necessary evil required for competition at this level. The unfortunate side effect of this though is the constant ‘oneup-manship’ and undermining tactics within the industry come at the expense of the advancement of the sport.
If you haven’t stopped reading at this point :-) you're probably wondering how this relates to Andy’s comments about recognition outside of our little niche circle. Well here goes:
Within the Fight Inc umbrella is Salford Muay Thai of which I’m sure most of you already know. Salford has managed to garner its’ fair share of success in a very short space of time and is now home to 9 title holders. What some of you may or not be aware of is Salford is now home to 2 of the top UFC Fighters, namely Ross Pearson and Mike Bisping. With this addition, Salford and by proxy Fight Inc has had the opportunity to get a foot into the UFC world, see how the cogs turn and most importantly develop relationships with people that matter and can affect change. We have regular press interviews in the gym, meetings with new sponsors, fighter exposes and general all round exposure. Andy’s comments about Liam being a virtual unknown outside of MT are spot on. Liam is a Mayweather, a GSP, a Hatton, a Liddell but the MT industry is the weak link. I would even go as far as to say, and I maybe crucified for this but, that our fighter Daitan Jackson has a more well known name outside of Muay Thai in the UK than Liam does. Why? Because of careful management and sponsorship deals with our main sponsors FightShop and Sandee, Daitan is on Sandee posters in nearly every Sandee Stockist in the country. Every Sandee purchase from FightShop ships with a poster of Daitan or Ross Pearson who is also sponsored by FightShop and Sandee (poster here). I am not for one minute saying that we have obtained better sponsorship or trying to rub anyone’s face in it, I am merely trying to convey my point that it is not necessarily about the product but how it is sold and distributed. If we apply the same principal to the Muay Thai Industry in the UK and we treat it like a product, we all do our best for the product in whatever ways we can and if anyone acts out in a selfish way that damages our product then it is remedied quickly and efficiently, then I think we have a real chance of taking Muay Thai mainstream.
I think we all agree that Muay Thai is far more exciting than boxing and the general standard of Muay Thai in the UFC is poor. Currently, Wrestling and Boxing are to the UFC what GP2 is to F1 (to use a motor racing reference). They are feeding most of their best talent into the better known best brand. Muay Thai can easily replace them as a feeder and eventually a competitor to the UFC.
I hope I've conveyed my point across properly and I don’t just sound like the wimp in the corner crying and saying “can’t we all just get along”. If we all work together we can make this great.
Lastly, and thankfully on topic, we at Fight Inc and Salford Muay Thai would just like to say a big GOOD LUCK to Liam for the rest of the tournament and we hope he brings back a big ‘W’ for the UK . If Liam gets coverage, the sport gets coverage and we all win. If the sport gets coverage then Liam as A, if not The, Figurehead of our sport gets coverage and we all win. We therefore urge you all to get behind Liam and give him support.
Regards,
Gaz @ Fight Inc
P.s I apologise for the rant x
Fight Inc. is trying to put on the best Muay Thai Shows in the UK, rivalling the best of boxing and emulating the UFC’s success. We spend a huge amount of money on the production side, giving the best atmosphere, entrances and all round experience. We use more cameras than any other show, guaranteeing we get the right shot at the right time. We hope to be the first Muay Thai Promotions Company to get coverage on free-to-air mainstream TV. We are already holding talks to achieve this. We put on more shows and cater to a wider talent and audience than any other promoter does or has done. We have established Rumble at the Reebok; our Flagship show displaying some of the top Muay Thai Talent in the UK and the World, Rising at the Reebok; a show designed specifically for upcoming talent, far removed from the days of the working men’s clubs and Ultimate Lads Night; a halfway house with some fun Gentlemen’s Entertainment. We will also be launching Commercial/Charity/White Collar Events.
We are trying to do what’s best for the sport, we only use professional, legitimate Sanctioning Bodies, namely the UKMF, WMC and ISKA. We are a Sandee Sponsored organisation and could quite easily put on several Sandee World Title Fights per show. We have chosen not to do this as it damages the sport and dilutes the achievement of truly professional titles. The UKMF is not without its flaws but it is certainly trying to take the sport forward as a whole and prevent the problems we all know exist in other sanctioning bodies (see Andy’s perfectly accurate comments RE: WMC on Dan’s 8 Man Tourney thread here) and we thank them for this.
The Muay Thai Industry by its very nature is composed of egos. Fighters go hand in hand with egos, it is a necessary evil required for competition at this level. The unfortunate side effect of this though is the constant ‘oneup-manship’ and undermining tactics within the industry come at the expense of the advancement of the sport.
If you haven’t stopped reading at this point :-) you're probably wondering how this relates to Andy’s comments about recognition outside of our little niche circle. Well here goes:
Within the Fight Inc umbrella is Salford Muay Thai of which I’m sure most of you already know. Salford has managed to garner its’ fair share of success in a very short space of time and is now home to 9 title holders. What some of you may or not be aware of is Salford is now home to 2 of the top UFC Fighters, namely Ross Pearson and Mike Bisping. With this addition, Salford and by proxy Fight Inc has had the opportunity to get a foot into the UFC world, see how the cogs turn and most importantly develop relationships with people that matter and can affect change. We have regular press interviews in the gym, meetings with new sponsors, fighter exposes and general all round exposure. Andy’s comments about Liam being a virtual unknown outside of MT are spot on. Liam is a Mayweather, a GSP, a Hatton, a Liddell but the MT industry is the weak link. I would even go as far as to say, and I maybe crucified for this but, that our fighter Daitan Jackson has a more well known name outside of Muay Thai in the UK than Liam does. Why? Because of careful management and sponsorship deals with our main sponsors FightShop and Sandee, Daitan is on Sandee posters in nearly every Sandee Stockist in the country. Every Sandee purchase from FightShop ships with a poster of Daitan or Ross Pearson who is also sponsored by FightShop and Sandee (poster here). I am not for one minute saying that we have obtained better sponsorship or trying to rub anyone’s face in it, I am merely trying to convey my point that it is not necessarily about the product but how it is sold and distributed. If we apply the same principal to the Muay Thai Industry in the UK and we treat it like a product, we all do our best for the product in whatever ways we can and if anyone acts out in a selfish way that damages our product then it is remedied quickly and efficiently, then I think we have a real chance of taking Muay Thai mainstream.
I think we all agree that Muay Thai is far more exciting than boxing and the general standard of Muay Thai in the UFC is poor. Currently, Wrestling and Boxing are to the UFC what GP2 is to F1 (to use a motor racing reference). They are feeding most of their best talent into the better known best brand. Muay Thai can easily replace them as a feeder and eventually a competitor to the UFC.
I hope I've conveyed my point across properly and I don’t just sound like the wimp in the corner crying and saying “can’t we all just get along”. If we all work together we can make this great.
Lastly, and thankfully on topic, we at Fight Inc and Salford Muay Thai would just like to say a big GOOD LUCK to Liam for the rest of the tournament and we hope he brings back a big ‘W’ for the UK . If Liam gets coverage, the sport gets coverage and we all win. If the sport gets coverage then Liam as A, if not The, Figurehead of our sport gets coverage and we all win. We therefore urge you all to get behind Liam and give him support.
Regards,
Gaz @ Fight Inc
P.s I apologise for the rant x
